Madonna-the-pop-goddess (as opposed to the religious version) has been mentioned in 45,633 articles in the British press over the past 10 years, almost 17,000 times more than her nearest rival, Robbie Williams.
Researches found that the first half of the decade was so dominated by Madonna stories that even when her publicity popularity peaked in 2007, she had still accrued enough media coverage to win the overall race by a clear margin.
So who will dominate the tabloids for the next decade? If Cheryl Cole’s recent omnipresence is anything to go by, the singer looks sure to be in with a chance of pole position come 2020.
Thanks to her primetime role as a judge on The X Factor, and the tabloid press’s increasing fixation with her at the expense of her fellow Girls Aloud bandmates, Cole has seen her newspaper stocks skyrocket.
In 2007 there were “just” 884 articles written about the Geordie singer but in 2008 – the year she joined The X Factor – the number of articles mentioning Cole jumped to 2,241. This year she has appeared in 3,745 articles, making her the fourth most written about celebrity of 2009.
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